Your brand, on a keycap.

The internet's mechanical keyboard. W is for WunderCorp, P is for PAPERCOAL — claim your key, brand it, and hold it until someone outbids you.

Claim any key

Outbid any key at anytime

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Every key has a price

Letters are prime real estate, but every key is for sale — function keys, modifiers, even ⌘ and the spacebar. Claimed keys aren't safe either: current price plus 10% takes any of them.

Keys claimed
0
Most valuable key
—
Starting price
$50 · every key

Who owns the board

Every claimed key, ranked by current bid. Any of them can be taken — a valid outbid is the current price plus 10%.

#KeyOwnerCurrent bid

Dethroned

Every brand that held a key and lost it to a higher bid. Getting outbid doesn't erase you — you're automatically moved to a free key while any remain, and the fallen stay listed and linked, forever. Revenge is one bid away.

KeyDethronedHeld atTaken by

Three rules. No mercy.

01

Pick your key

The letter your company starts with, your lucky number, or the down arrow because that's your burn rate. Any unclaimed key starts at its floor price.

02

Name your price

Pay what it's worth to you. Your logo goes on the keycap instantly, your name scrolls across the LED display, and every keystroke opens your site.

03

Defend your throne

Ownership is forever* — *until a rival bids 10% more. Outbid, and the key is theirs. The best keys change hands like domain names in 1999.

Claim your key

Every claim is live for every visitor. Payments are final — outbids are how keys change hands.